Grüezi: home24 opens in Zurich its first Showroom in Switzerland

  • Largest home24 showroom so far opens on 29th September 2018 on more than 800 square metres
  • First home24 showroom in Switzerland and ninth showroom in the DACH region
  • Location in Zurich's Sihlstrasse, one of the most frequented shopping locations in Europe


Berlin, 27th September 2018 – home24, the leading pure-play home & living e-commerce platform in continental Europe and Brazil, opens a pop-up showroom at Sihlstrasse 3 in Zurich on 29th September. After entering the market with the online shop ( in 2014, the pop-up is now the first showroom in Switzerland. After the lease expires at the beginning of 2019, the showroom will move to another attractive downtown location to be permanently present in Switzerland with this concept. The company is now represented with showrooms in all countries of the DACH region and thus underlines its position as the leading pure-play home & living e-commerce platform in continental Europe.

"In the home24 showrooms, we show a selected range of our products and support customers in their decision-making process," says Marc Appelhoff, Co-CEO of home24 SE. "We are delighted that from now on we will also be represented in Switzerland with our largest showroom. We see great potential in the Swiss market. With the new showroom located in the city centre of Zurich, we want to inspire even more customers for home24 and convince them to buy their desired products later on our website”.

On more than 800 square metres in the centre of Zurich, home24 offers its customers the opportunity to try out bestsellers, brand products and own brands directly. If required, qualified interior experts are available for individual, free interior design advice. Fabric and leather samples give an impression of colour and haptics and support the purchase decision. Customers can place their orders either directly in the showroom via an order terminal or later conveniently online at

Showrooms are an integral part of home24's multi-channel strategy. By having a local presence, home24 can respond even more specifically to customer requirements and strengthen confidence in the brand. The personal dialogue with customers in the showrooms creates an additional incentive to order furniture online from now on and establishes home24 as the first point to contact for online home & living. In addition to the newly opened showroom in Zurich, home24 currently operates eight other showrooms in Berlin, Hamburg, Munich, Frankfurt am Main, Dusseldorf, Stuttgart and Vienna.


Notes to the editors:

The new showroom at Sihlstrasse 3, 8001 Zurich is going to be open Mondays to Saturdays from 10 a.m. to 8 p.m. On 29th September 2018, the grand opening ceremony will take place at 11 a.m., in addition to all customers well-known influencers are also invited. The opening will be supported by Radio24. On opening day, customers will receive an extra discount of up to 20 percent on all accessories as well as selected products from home24's own brands Hudson, Lindholm and Kinx. In addition to special promotional offers for customers, there is the possibility of winning a voucher worth CHF 1,000. In addition, there is a 20 percent discount on all box spring beds in the first week following the opening, along with a 15 percent opening discount on every order in the showroom until 6th October 2018.

Further information is available at #home24

About home24

home24 is the leading pure-play home & living e-commerce platform in Continental Europe and Brazil. With over 100,000 article numbers from more than 500 manufacturers, home24 offers a unique selection of large and small furniture pieces, garden furniture, mattresses and lighting. home24 is based in Berlin and employs more than 1,000 people worldwide. The company is active in seven European markets: Germany, France, Austria, the Netherlands, Switzerland, Belgium, and Italy. home24 is also active in Brazil under the "Mobly" brand. In Europe, the company delivers its products – regardless of size and weight - free of charge to the homes of its customers and offers free returns. The product range of home24 consists of numerous brands, including a large number of private labels. home24 is listed on the Frankfurt Stock Exchange (ISIN DE000A14KEB5). For more information, please visit the company's website at

Media contact home24 SE       


Carolin Muschkorgel

+49 30 20 16 34 814



Anne Gaida

+49 30 20 16 32 94 16


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