Story of home24

2022
Alliance for growth: in April home24 takes over the home accessories expert Butlers
2021
Successful IPO: since February Mobly S.A is listed on the Brazilian Novo Mercado of B3
2020
A clear standard in terms of climate protection: home24 calculates its ecological footprint for 2019 for the European segment, considering Scopes 1-3, and offsets it completely
2019
  • Major milestone achieved: In Q4 2019 home24 posted its first group-wide profitable quarter
  • Roll-out of the largest logistics centre (70.000 sqm) in Halle/Saale
2018
IPO: since June home24 is listed on the Frankfurt Stock Exchange
2016
  • The first print catalogue is published
  • First home24 outlet store opens in Berlin
2015
home24 acquires Fashion for Home and integrates its assortment & showrooms and as a result Marc Appelhoff becomes Co-CEO of home24.
2014
home24 launches in Italy, Belgium and Switzerland
2013
home24 launches in Austria
2012
  • home24 acquires Mobly Comercio Varejista Ltda. which today is the Latin America segment
  • Launch of first TV campaign “Arsch der Welt” in Germany
  • home24 launches in the Netherlands and France
  • Omnichannel concept expanded: home24’s first showroom opens in Berlin
2010
Launch of the Copperfield sofa, one of our first and most successful private label products; in the following years, private label brands will be an important part of the curated assortment
2009
home24 and Fashion for Home are founded and launched independently as one of the first online offerings for home & living products in Germany