home24 opens its Showroom in Berlin-Steglitz


  • Opening on 29th September in Berlin's pedestrian zone Schloßstraße
  • High customer frequency due to exhibition space in an existing department store
  • home24's successful multi-channel strategy enables improved shopping experience and strong customer focus


Berlin, 27th September 2018 - home24, the leading pure-play home & living e-commerce platform in continental Europe and Brazil, opens its new showroom in Berlin on 29th September. This means that home24 now has seven showrooms in Germany, two of them located in Berlin. The showroom in Berlin's Schloßstrasse 7-10 in the Karstadt department store is in one of Berlin's most frequented shopping streets - right next to the shopping mall Boulevard Berlin. On display across more than 325 square metres, customers from Berlin and Brandenburg can experience a wide range of bestsellers, branded products and private labels live on location.

"The opening of the showroom in such a prominent location in Berlin is of great importance for us," Marc Appelhoff said, Co-CEO of home24 SE. "For the first time, we are going into an existing department store with our showroom model. A high customer rate enables us to further strengthen the brand”. The location in Schloßstraße is also predestined for this, as the catchment area of the showroom Berlin-Steglitz comprises more than 300,000 households. The high number of walk-in customers at Berlin's largest retail location is combined with optimal connections to local and long-distance public transport.

In the Berlin-Steglitz showroom, home24 offers its customers the opportunity to try out a selected assortment directly from the online range. If required, qualified interior experts are available for individual, free interior design advice. Fabric and leather samples give an impression of colour and haptics and support the purchase decision. Customers can place their orders either directly in the showroom via an order terminal or later conveniently online at

Showrooms are an integral part of home24's multi-channel strategy. By having a local presence, home24 can respond even more specifically to customer requirements and strengthen confidence in the brand. The personal dialogue with customers in the showrooms creates an additional incentive to order furniture online and establishes home24 as the first point to contact for online home & living. In addition to the newly opened showroom in Berlin-Steglitz, home24 currently operates eight other showrooms in Berlin-Mitte, Hamburg, Munich, Frankfurt am Main, Dusseldorf, Stuttgart, Vienna and Zurich.


Notes to the editors:

The new showroom at Schloßstraße 7-10, 12163 Berlin is going to be open Mondays to Saturdays from 10 a.m. to 8 p.m. from 29th September 2018. On opening day, customers will receive an extra discount of up to 20 percent on all accessories as well as selected products from home24's own brands Hudson, Lindholm, Kinx and Loca. In addition, there is a 20 percent discount on all box spring beds in the first week following the opening.

Further information is available under #home24

About home24

home24 is the leading pure-play home & living e-commerce platform in Continental Europe and Brazil. With over 100,000 article numbers from more than 500 manufacturers, home24 offers a unique selection of large and small furniture pieces, garden furniture, mattresses and lighting. home24 is based in Berlin and employs more than 1,000 people worldwide. The company is active in seven European markets: Germany, France, Austria, the Netherlands, Switzerland, Belgium, and Italy. home24 is also active in Brazil under the "Mobly" brand. In Europe, the company delivers its products – regardless of size and weight - free of charge to the homes of its customers and offers free returns. The product range of home24 consists of numerous brands, including a large number of private labels. home24 is listed on the Frankfurt Stock Exchange (ISIN DE000A14KEB5). For more information, please visit the company's website at

Media contact home24 SE


Carolin Muschkorgel

+49 30 20 16 34 814



Anne Gaida

+49 30 20 16 32 94 16


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This publication contains forward-looking statements. These statements are based on the current views, expectations, assumptions and information of the company's management. Forward-looking statements contain no guarantee for the occurrence of future results and developments and are associated with known and unknown risks and uncertainties. Due to various factors, actual future results, developments and events may differ materially from those described in these statements; neither the Company nor any other person accepts any responsibility whatsoever for the accuracy of the opinions or underlying assumptions contained in this publication. The company assumes no obligation to update the forward-looking statements contained in this publication.