Welcome to Neu-Ulm: home24 opens its largest outlet store


  • home24 is to open its largest outlet store in Neu-Ulm on 2nd November 2018
  • The new outlet is located in a very popular and central location in the shopping mall "Welt des Wohnens" and has a direct catchment area of 1.5 million people

Berlin, 2nd November 2018 – home24, the leading pure-play home & living e-commerce platform in continental Europe and Brazil, opens its largest outlet store in Neu-Ulm on 2nd November 2018. Located in Germany's largest residential shopping mall „Welt des Wohnens“ (Borsigstraße 15, 89231 Neu-Ulm), home24 customers can now be inspired by the latest home & living trends, on display across more than 3,500 square metres. The wide range of furniture, lamps, and home accessories on display will change weekly, so there is always something for each and every budget and style. The products on display, drawn from pieces used for photo campaigns or which were returned in as-new condition, are available with price reductions of up to 70 percent compared to the regular online price.

"We are looking forward to the opening of our so far largest outlet store in Neu-Ulm," said Frank Diete, Managing Director of home24 Outlet GmbH. "We have consciously chosen a location in a residential shopping mall: in addition to our regular customers, we can also reach a lot of people who stop by our outlet while strolling through the mall. For those who get interested in home24, they can easily buy their desired products later on our website and complete their perfect home online".

The outlet store in Neu-Ulm is the third home24 outlet in Germany, joining Berlin and Bottrop. The Neu-Ulm location is ideal due to its large catchment area, which within a radius of 50 kilometres, enables home24 to reach around 1.5 million people. The new outlet store is also easily reachable for customers from Austria and Switzerland. In the Neu-Ulm Outlet – as in the other two outlets – skilled craftsmen and carpenters will help and advise the customers individually. On request, the products can be delivered to the customer's home for a fee, ensuring that the purchase is easy, fast and carefree. By the way, for orders placed via the home24 online shop, shipping and any returns are completely free of charge for the customer.

Notes to editors

The new outlet store Neu-Ulm at Borsigstraße 15, 89231 Neu-Ulm, is going to be open Mondays to Saturdays from 10 a.m. to 8 p.m. On 2nd November 2018, the grand opening event will take place at 10 a.m. and will be accompanied by the regional radio station Radio7 with several competitions and music. On the opening day, customers will receive an extra discount of up to 1000 euros on exhibited products, as well as the opportunity to win prizes every hour.

For further information see #home24outlet

About home24

home24 is the leading pure-play home & living e-commerce platform in Continental Europe and Brazil. With over 100,000 article numbers from more than 500 manufacturers, home24 offers a unique selection of large and small furniture pieces, garden furniture, mattresses and lighting. home24 is based in Berlin and employs more than 1,000 people worldwide. The company is active in seven European markets: Germany, France, Austria, the Netherlands, Switzerland, Belgium, and Italy. home24 is also active in Brazil under the "Mobly" brand. In Europe, the company delivers its products – regardless of size and weight - free of charge to the homes of its customers and offers free returns. The product range of home24 consists of numerous brands, including a large number of private labels. home24 is listed on the Frankfurt Stock Exchange (ISIN DE000A14KEB5). For more information, please visit the company's website at

Media contact home24 SE

Carolin Muschkorgel

+49 30 20 16 34 814

Anne Gaida

+49 30 20 16 32 94 16


Legal disclaimer

This publication contains forward-looking statements. These statements are based on the current views, expectations, assumptions and information of the company's management. Forward-looking statements contain no guarantee for the occurrence of future results and developments and are associated with known and unknown risks and uncertainties. Due to various factors, actual future results, developments and events may differ materially from those described in these statements; neither the Company nor any other person accepts any responsibility whatsoever for the accuracy of the opinions or underlying assumptions contained in this publication. The company assumes no obligation to update the forward-looking statements contained in this publication.