Who We Are

home24 is a leading pure-play home & living e-commerce platform in continental Europe and Brazil.

When we first started in 2009, home24 was primarily an online retail business – we were great at efficiently attracting customers to our websites and connecting them to a wide range of products online.

As we gained experience, we developed home24 into a true home & living furniture company. The passion for our products has driven the growth of our private label business. By now, large parts of our private label products are developed in-house. In addition, we operate a vertically integrated fulfilment platform tailored to our home & living business.

Today, home24 is also a data-driven tech company. With the vast volumes of data that we collect on a daily basis, our product managers, data scientists and engineers aim to constantly optimize every aspect of our business.

What we do

Since we started home24, we have revolutionized the way people can buy home & living products. We offer great value and an inspiring home & living experience: There are no crowds, cues or closing times and you can order from the comfort of your home, avoiding trips to busy shopping centres. If you prefer, you can also choose to have your furniture assembled once it arrives. And did we mention that shipping and returns in Europe are always free?

These are the focus areas that we continuously invest in: