Management Board

Our management team has longstanding experience in the online home & living, consumer and technology industries as well as a proven track record of advancing our business.

Marc Appelhoff (CEO)

Finance, Marketing & Sales, Commercial, International, Legal

After graduating from WHU – Otto Beisheim School of Management with a degree in Business Administration, Marc worked at private equity firm Cinven as a principal and for Boston Consulting Group as a consultant.He later set up the furniture brand “Fashion for Home”. Following the sale to home24, Marc was appointed to the Management Board of home24 where he has been instrumental in the expansion of the platform’s growth and sustainability, focusing on Marketing, Sales and Finance.

Johannes Schaback

Technology, Data, HR

Johannes graduated in Computer Science in both Shanghai and Berlin and is an expert in software development, eCommerce and Machine Learning. In 2007, he joined Rocket Internet as a founder in residence and software engineer to contribute to online services such as Zalando, eDarling and Toptarif. After that, Johannes co-founded Visual Meta, an online company that runs shopping platforms such as and ShopAlike in 13 countries and which was sold to Axel Springer in 2011. Johannes joined home24 as Chief Technology Officer in April 2018.

Brigitte Wittekind

Operations, Product Quality & Safety, Customer Service, Outlets, Internal Control System

After her studies at WHU – Otto Beisheim Graduate School of Management, where she graduated with a degree in Business Administration, Brigitte worked at "McKinsey". In 2009, she founded "avandeo" an online shop for designer furniture. Together with "Rocket Internet", she set up the beauty start-up "Glossybox". She joined home24 in 2014 to lead the development of the company's private label business. Most recently, she was instrumental for the successful implementation of key operational investment projects.