A Unique Model

home24’s products are marketed on its platform, which comprises two distinct business models.

Firstly, the third party and white label business, which offers a broad assortment to cater to the long tail of the home and living mass market, generating a high conversion. These items are usually not kept in stock, minimizing inventory risk. And secondly, the private label business, which is vertically integrated and features bestsellers sourced at highly competitive prices directly from selected manufacturers and other suppliers, offering superior margins.

Driven by a scalable technology 

home24 has invested in its state-of-the-art, scalable technology platform, including advanced big data analysis tools, to offer its customers the best shopping experience.

At home24:

  • Our extensive big data processing capabilities empower the entire business
  • All business processes are seamlessly integrated end-to-end
  • Artificial intelligence know-how leverages big data throughout the value chain
  • We have an exceptional team of top-notch tech and product specialists

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