2021
  • Successful IPO: since February Mobly S.A is listed on the Brazilian Novo Mercado of B3
  • Philipp, formerly SVP Finance, becomes CFO and joins the Management Board
2020
  • home24 is listed in the SDAX index by Deutsche Börse
  • A successfully conducted capital increase generates approximately 46 million euros to be used for future profitable growth
  • A clear standard in terms of climate protection: home24 calculates its ecological footprint for 2019 for the European segment, considering Scopes 1-3, and offsets it completely
  • New flagship store: The showroom in Berlin relocates and becomes the company's offline showpiece
  • Important milestones achieved: For the first time, cash flow (in Q3) and adjusted EBITDA (in Q2) are positive over a twelve-month period
  • Quick adaptation to the lockdown: Video consultation is established in the showrooms, while the outlets introduce tele-sales activities – both remain in place even after re-opening
  • Launch of the TV campaign „Erlebe dein Zuhause wie nie zuvor“
  • Brigitte is the first woman to join the home24 Management Board
2019
  • Major milestone achieved: In Q4 2019 home24 posted its first group-wide profitable quarter
  • Opening of three new warehouses and the first permanent showroom in Brazil
  • Launch of the Mid-Century Modern collection
  • Roll-out of the largest logistics centre (70.000 sqm) in Halle/Saale
  • Opening of two additional outlet stores in Cologne and Hanover
2018
  • Opening of two outlet stores − in Ruhrgebiet (March) and Neu-Ulm (November)
  • First showroom opens in Switzerland, in the city centre of Zurich
  • IPO: since June home24 is listed on the Frankfurt Stock Exchange
  • SE conversion
  • Stuttgart showroom opens
  • Johannes joins Management Board as CTO
  • Launch of Eva Padberg garden collection
2017
  • Brazil as our first region to achieve adj. EBITDA break-even on a monthly level
  • Record sales performance on Black Friday with orders reaching 6x the regular sales level
  • home24 is the exclusive outfitter of “Austria’s Next Topmodel”
  • Launch of TV campaign #hooome24
  • Frankfurt showroom reopens, new & extended location
2016
  • Returbo acquisition
  • The first print catalogue is published
  • First home24 outlet opens in Berlin
  • Launch of the first Eva Padberg campaign
  • Marc and Christoph join the Management Board
  • home24 and Mobly rebranding
2015
  • home24 acquires fashion4home and integrates assortment & showrooms
  • Lothar Lanz becomes Chairman of the Supervisory Board
  • Home24 GmbH is converted into Home24 AG
  • New logistic center opens in Walsrode
  • home24 serves the 1,000,000th customer
2014
  • Launch of our private label mattress “Smood”
  • home24 launches in Italy, Belgium and Switzerland
  • First own operated logistic center opens in Ludwigsfelde
  • Launch of our successful KINX series, initially boxspring bed only
  • Showrooms open in Frankfurt and Vienna
2013
  • Launch of our successful Manchester series with 17 core products
  • home24 launches in Austria
  • Showrooms open in Hamburg, Düsseldorf and Munich
2012
  • home24 acquires Mobly Comercio Varejista Ltda. which today is the Latin America segment
  • Launch of first TV campaign “Arsch der Welt” in Germany
  • home24 launches in the Netherlands and France
  • First showroom opens in Berlin
2011
  • Mobly Comercio Varejista Ltda. is founded in Brazil
  • Pop-up tour to test Showrooming across Germany
2010
  • Launch of the Copperfield sofa, one of our first and most successful private label products
  • First European ‘warehouse’
2009
  • home24 and fashion4home are founded, launching independently one of the first online offerings for home & living products in Germany

HOME24 TODAY

Founded in 2009
and today led by Marc, Brigitte and Philipp
Headquartered in Berlin,
more than 1,500 employees worldwide
About 100,000 articles sourced from more than 1,000 manufacturers in more than 30 different countries
Active in seven European markets: Germany, Austria, Belgium, France, Italy, the Netherlands, Switzerland; and Brazil
Almost 2.4 million active customers
Eight showrooms in key metropolitan areas in Germany, Austria and Switzerland, plus five outlets in Germany
One innovative platform combining our curated private label business with a broad and relevant assortment of third party products